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Date : July 19, 2020
Location : 382 Scurr Rd, Wamuran QLD 4512, Australia

Australian consumers prefer the taste of Piñata Farms’ specialty Honey Gold mangoes over two other leading mangoes and prefer to buy mangoes when “nearly ripe”, a study has found.

The consumer sensory study was conducted by researchers Dr Heather Smyth and Jasmine Ngo of the Centre for Nutrition and Food Science, Queensland Agriculture Alliance for Food Innovation (QAAFI), University of Queensland on behalf of Piñata Farms during the 2018-2019 mango season.

“The objective was to determine consumer acceptability of the Honey Gold variety among Australian mango consumers and to compare it with commercial competitors Calypso and Kensington Pride,” managing director Gavin Scurr said.

“We’ve been growing Honey Golds since 2009 and we’re constantly looking at how we can improve the eating experience by making adaptations along the supply chain. As growers, it’s important to know what consumers want in a premium mango, so we can deliver on those expectations.”

Results from 138 consumers found Honey Gold mangoes were preferred, based on overall taste, acceptability, flavour and texture.

Participants found Honey Golds were the perfect size and, in visual appeal, were equally preferred with Calypso mangoes. In terms of aroma acceptability, consumers found no difference between the varieties.

Mr Scurr said the study also asked consumers what factors they considered when choosing a mango and to rate the influence ripeness had on their purchasing decision.

According to the results, almost 80 per cent of consumers indicated ripeness was a critical factor when choosing a mango and that consumers preferred mangoes that were “nearly ripe, and ready to be eaten within two days”.

“Some consumers found Honey Golds were slightly over-ripe compared with their competitors. That’s an important factor we’ll take into consideration for next season,” Mr Scurr said.

Mangoes of each variety were sourced independently from the Brisbane Markets and prepared under controlled tasting conditions for the study.

Piñata Farms and some 30 contracted growers produce Honey Gold mangoes in five states between October and March. They are available at leading supermarket chains nationally where they fetch a premium.

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