We will discuss today 12 tips for the pet shop marketing strategies in 2021.
1 Right hosting. 2 Product pages. 3 Expanding the directory structure. 4 Category Pages. 5 Brand pages. 6 Right tags. 7 Images. 8 Mobile friendliness. 9 Social media. 10 Content. 11 Updates. 12 Video
Is running pet shop still profitable in 2021?
First, lets clarify what animals we can call a pet. According to Wikipedia, “A pet, or companion animal, is an animal kept primarily for a person’s company or entertainment rather than as a working animal, livestock or a laboratory animal.”
Pets are part of the family in the majority of households worldwide. More than half of people globally have a pet in their home. Not to mention many others pets, the current global dog population is estimated to be around 900 million and rising, with the global cat population coming in at about 600 million according to Simply Insurance statistics.
Since 1988 pet ownership has increased 20%. and pet industry sales grown from 2018 – $90.5 billions of dollars to 2020 -$103.6 billions of dollars and continue to grow. Isn’t it a good opportunities?
Moreover, this pandemic changed an industry retail structure dramatically. More and more pet owners prefer to buy products for their pets online. This is a great opportunity to start or expend your online business.
What does SEO means?
Semrush gave a very good explanation of SEO.
Definition of SEO
SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.
If you want search engines to offer your content in results, you need to do three things:
- Ensure these search engines understand who you are and what you offer.
- Convince them that you are the most credible option for their users.
- Make your content deliverable.
You can read original article What Is SEO? A Beginner’s Guide to Search Engine Optimization [2021 Edition] written buy Semrush team on their blog.
Why SEO is important for your pet shop business?
BRIGHTEDGE states that “SEO is important for business because it provides organizations with the visibility they need to attract customers during this digital era. Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.
Astrong SEO strategy will allow brands to position their website and their content highly on the SERPs for relevant keywords so that they can attract the attention of prospective customers and bring them into their sales funnel.
I believe that there are lots of reasons to take SEO seriously and put some resources and time to increase your organic leads and sales, as a result.
So, we know now that the pet industry is growing year buy year, you have great chances to succeed with the pet shop, and understand the importance of SEO for your business.
1 Best hosting for your site
It is critical for your pet shop to choose a god, reliable and fast hosting for the site. If your site or online shop hosted now on the cheap or a free one, moving to better hosting or plan could solve a big portion with SEO problems.
Choosing good hosting and plan you can significantly improve site speed, page speed and ,as a result, improve conversion rate.
According to Cloudflare,
“Multiple studies have demonstrated that site speed affects conversion rate (or, the rate at which users complete a desired action). Not only do more users stay on fast-loading sites, they also convert at higher rates compared to slower sites. A number of companies have found that a decrease in page load time of a few milliseconds increases conversions:
- Mobify found that decreasing their homepage’s load time by 100 milliseconds resulted in a 1.11% uptick in session-based conversion
- Retailer AutoAnything experienced a 12-13% increase in sales after cutting page load time in half
- Walmart discovered that improving page load time by one second increased conversions by 2%
As a result, improving site performance is a huge part of conversion rate optimization.
The bounce rate is the percentage of users who leave a website after viewing only one page. Users are likely to close the window or click away if a page does not load within a few seconds. BBC discovered that they lost 10% of their total users for every additional second it took for their pages to load.”
There is no excuse in 21 century for slow sites and online shops. Slow site means that you don’t care about your audience, don’t value their time, so why users should care about you? There are many others similar sites who would do their best to win visitors even with higher prices and lover stock.
Moreover, all search engines also consider site speed when position site or blog in results. Your goal is to get the best position on the first page in search as soon as possible. So, do your diligence, check few hosting providers and choose best for you. We recommend to use Cludways
2 Optimize product pages
Statistic shows that about 3 out of 4 pet store sites have issues with provided information about product. Product pages optimization is a really good option to get a quick result and improve your pet shop ranking with minimal effort.
Most companies use different software to download products to the site automatically. As a result, many products do not have important descriptions and characteristics, because of this, half-empty pages appear on the site, which are poorly ranked by search engines and irritate buyers.
To improve customer’s experience and attract more visitors to your pet shop, it is important to enter full information about the products, services etc.
3 Improve structure of directories.
It is critical to improve structure of your site for better positioning in search results and best user experience. To do that, analyze search demand in search engine and work carefully with semantics (a list of requests for promotion).
Select initial, wide list of requests (key words) – filter out queries that people never or almost never enter – filter out non-targeted and informational requests – group left requests by meaning.
It might looks like that: feed → dog food → puppy food → dry puppy food → dry puppy food . Wellness Complete Health Dry Puppy Food
Define the page type for each group of requests. This can be a category, a subcategory, a tag page, a brand page, and a product card and create the necessary page types in the site structure after that
Just keep in mind that don’t get carried away with creating lots of pages. The site will not benefit from small categories. All pages should have possibilities for further optimization.
4 Work under category pages.
Category pages important for better navigation in your site. Many people chose category as a filter even before they try to search for specific product.
Creating additional categories and renaming existing categories, moving categories to appropriate sections according to logic and built structure can significantly improve site usability.
5 Brand pages.
There are a lot of strong well- known brands in industry of the pet products. Therefore, brand pages are important part of each pet store. It is also important to link optimized brand pages pages with catalog categories.
6 Tag pages.
Tag page is a type of landing page created for the most popular queries and queries that contain several characteristics.
This type of page is required for an online pet shop. There are many popular long queries with multiple characteristics and these pages can collect lots of traffic. Tag pages also allow you to quickly expand the site structure.
7 Image optimization.
Image optimization can increase site loading speed, the number of visitors, ranking in search engines and improve customer’s experience. Save images in google friendly format like WebP and AVIF, lazy load your images to increase site speed loading.
It is also important for SEO to include keywords in the file name and alt text of each photo on your site.
8 Mobile friendliness of pet shop site.
Is your pet shop mobile friendly? Could smartphone users navigate your shop without delays?
It is a fact that most users today are searching on mobile devices. Back to 2018 Google announced that they would begin to rank search results based on mobile, rather than desktop, sites. If your site is not ranking well on Google because mobile friendliness issues, that is a serious problem for your business.
Why should any online store loose such great potential? Build your pet store mobile friendly, ease to go through the all processes and make a payment on mobile devices.
9 Use social media to generate leads.
Connect your pet shop with social media, publish photos and updates, check what users really say about your store, your competitors and about trends in industry. Automate your social media publishing by using plugin like Social Rabbit Plugin or any other software. I just found Social Rabbit Plugin is a really good solution for the business purpose.
Make it easy to share your content in social media. Each page of your store should have widgets for your social profiles, and “Share” button.
I would recommend to take a short, professional online course Viral Marketing: 7 Secrets To Promote Any Product for everyone who is serious to grow any kind of business.
10 Content is King.
Run a blog on your site regularly. It is a great way to attract new visitors to your shop and keep existing customers happy and engaged.
Publish posts relevant to your business, publish testimonials, ask your buyers to leave a review…..add pictures and videos to your posts.
11 Keep your site fresh and updated.
For the best ranking position on the Google and best user experience, update your site regularly.
Delete outdated information, update software used for your pet store, refresh information about your company. Not only all search engines love websites with a frequent updates, your customers will appreciate that too.
12 One video worth more than hundreds of articles.
“Video marketing dominated last years and there is no reason to think that will change. Roughly 86% of marketers are using video content to advertise & entertain. 65% of consumers make a purchase after watching branded videos on social platforms.” Tubular Insights
And last but not list, stay up to date with the current trends, brands and always search for the new opportunities. Don’t forget to promote your pet store on different classified ads like BuyForFarm.
You might find some interesting ideas for your site and blog searching here https://www.buyforfarm.com/search-results/
Note: Some of the above links are Affiliate Links, which means I earn Some Commission through that which helps me keep making these content.
There are lots of different options to promote pet shop:
– Social media, you can use some of the numerous tools to optimize social media promotion and automate it
– Create an account in Google Search Console
– Set your pet shop on Google my business, provide as much as possible information about your business
– Write valuable content for the local publication.
You should utilize all available resources such as paid ads in local publications, create modern and user friendly website, organize different events for local, engage visitors in different activities, for example pet feeding, promote your pet shop using niche classified ads like https://www.buyforfarm.com/
1 Provide extra value to your customers and visitors
2 Engage your visitors in different activities with pets, organize for example some kind of educational seminars
3 Partner with local veterinary clinics and adoption centers
The best way to promote pet food is to show that your pets enjoy this food. Create short videos that shows happy pet eating your food. Give some reasons why your pet food is better that others- more healthy, easier for pets, helps with some problems etc. Post these video in social media, YouTube, give some for free to llocal pet owners and ask them to give your their honest review, ask them to refer you to other pet owners.